DataCandy now offers the possibility to reward your loyalty members for their Instagram interactions!
This feature is only available on on our DC PRO package and has an additional cost. If you wish to upgrade your solution, please reach out to your DataCandy contact!
Instagram promotions can be configured through the DataCandy Backoffice and can reward loyalty members with bonus points for:
Adding their Instagram handle in their loyalty profile;
Following and sending a DM to the brand account;
Mentioning or tagging the brand (@brandname) in a post, story or reels;
Mentioning the brand while using specific “hashtags” (#) in a post, story or reels.
The promotions can also be set at different frequencies: unlimited, X times in X days or use once only. You truly have the flexibility to reward the actions that matter to you the most!
Key Benefits
Increase the awareness of your brand’s presence on Instagram, as loyal customers get rewarded for their social media interactions.
Members are more likely to engage regularly on Instagram and, through their mentions, create user generated content for your brand
Increase your loyalty program performance, as members can earn points faster, without having to do a purchase. More flexibility means a better experience for your members!
The Small Print
Only one Instagram business account can be connected and tracked, per loyalty program.
Both following AND sending a DM to your brand's is required to earn the bonus points. Both actions must be done for the system track that they have done the action and trigger the promotion.
The “Unlimited” frequency is not available for the actions “provide handle” or “follow” as the client can only do these actions once.
A loyalty member with a private Instagram account cannot be rewarded for the “Mention” action.
Point multipliers and rewards (free items) are not available, only bonus points can be given.
2 promotions for the same Instagram action cannot run at the same time.
Activating your Instagram Offer
First, setup the details and period of your Instagram promotion
Useful tip:
We recommend putting all offer details in the name of the promotion at the time of the creation. Adding an image will also help explain the details of the offer!
Navigate to Offers / Events
Select Add
Select Instagram
Select the Extra Points option
On the configuration screen, enter a Name for your promotion and a Description.
The offer name will appear on the Offers tab of the member portal.
Upload an offer image if desired. The image must be 200px wide x 200px high and in a .jpg or .png format.
Select the Active status.
If Yes is selected, the promotion will automatically start on the selected start date and be displayed in the Offers tab of your member portal.
If No is selected, the promotion can still be saved but it will not start automatically until the active field is set to yes at a later date.
Enter an External Reference. This is optional.
Select the Paid by merchant. This is the merchant that will pay for the promotional points.
We recommend selecting the "headoffice" merchant to have that entity cover the cost generated from the promotional points. Participating merchants is not an option as these offers are non-transactional in nature.
Select your start and end date.
Note that if the end date is left empty, the promotion will run until it is manually stopped.
You may set a specific start and end time if you wish. By default our platform will suggest 00:00 if the start date is in the future. If the start date is today, the promotion will start, at the earliest, 15 min after it is configured.
For a one-day promotion, set the start and end dates to the same date.
Next, setup the type of action you wish to reward and the bonus
Useful tip:
Be sure to double check all setting before saving! Once the offer has started running, only the offer name can be edited. If you wish to make a change to any other field, you will have to stop the promotion and start a new one.
Select the Instagram Action you wish to reward:
Follow then DM : Members can earn bonus points by following AND sending a DM to the brand. Both actions must be done for us to track that they have done the action and trigger the bonus points.
Mention: Members can earn bonus points by mentioning a brand on Instagram specifically through a post, reel or story, or choose to reward any of the three.
Select Media Type
Select whether the member must use a specific Hashtag to earn the points. If YES, members must add at least one of the specified hashtags to their post, reel or story to get the points. You can define up to 10 hashtags in a single offer, of a maximum of 30 characters each. Only alphanumeric characters are accepted.
Provide handle: Members can earn bonus points for providing their Instagram handle in their profile information.
Select the desired Availability:
Unlimited: The member can get the configured bonus points every time they do the required action. This is not available for the action “provide handle” or “follow” as the client can only do these actions once.
Use Once: The loyalty members can get the configured bonus points only once.
Limited frequency: The loyalty member can get the configured bonus points a set number of times in a set number of days. This frequency is recommended for the “mention” action, as it will encourage members to continuously create content, while limiting the cost of promotional points given to members.
Set the amount of bonus points you wish to reward the member with.
Click Save.
Got questions or need a hand? Just pop into the chat to talk to our team, or shoot us an email at [email protected] — we’re here to help!